Ina Shai reveals new single and music video ‘Touch’

Born in Slovenia, Ina moved to London at a young age to study music and develop her sound further. Since then she’s been achieving acclaim with her soulful vocals and captivating performances. After the release of her debut EP ‘Overload’ in late 2016, she became ‘Artist of the Week’ on BBC Radio Introducing London and has also been selected for a private writing camp with multi-platinum songwriter Carla Marie Williams (credits Beyonce, Britney Spears, Naughty Boy, Girls Aloud). 

Now Ina Shai returns in complete and utter style with the sensual, soulful and passion inducing new single ‘Touch’ with accompanying video out on the 20th of November. Once again showcasing the incredible capabilities of her deep, rich and stunning vocal, she effortlessly swings from sultry, velvet-like R&B tones to powerful, commanding and captivating notes drenched in soul.

The song details the to and fro of a toxic relationship and the dynamic dance of knowing  the person you desire is emotionally unavailable but not being able to help how you feel. ‘Touch’ demonstrates the internal battle felt between what you want and what you know is right. 

The music video was directed by Cat Couture / Amoroso Films with Makeup and hair by Millie Hoffman. ‘Touch’ follows previous single, the empowering ‘Queen’ and debut single love ballad ‘What is’.

You can check out ‘Touch’ below:

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