Blending old Hollywood glamour with the grit of alternative pop, Alfreda’s latest single “Frankie” is a mesmerizing addition to her growing sonic narrative. The London-based artist continues to carve out a distinctive niche. The track, the fourth and final single from her Mother’s Makeup EP, follows the ethereal journey of “Nude,” the spellbinding allure of “Lipstick,” and the sleek, chic-pop punch of “Guest Room.” Despite the wide range of sonic landscapes explored, each of Alfreda’s releases feels undeniably cohesive, bound together by her signature blend of vulnerability, playfulness, and unfiltered creative expression.

“Frankie” begins with a haunting, raw simplicity reminiscent of John Lennon’s stripped-down ballads, but quickly blossoms into a shimmering 70s disco groove. The song’s surprising journey captures the tension between lust and self-abandonment, while paying homage to a bygone era of dancefloor anthems. There’s something both vintage and modern about Alfreda’s sound—her ability to blend eras and influences into a coherent and deeply personal narrative is what sets her apart.

Alfreda describes “Frankie” as a tale of infatuation and mistaken identity, driven by her own experiences of fleeting connections and misplaced assumptions. The song’s title refers to a moniker others have projected onto her, a persona she willingly steps into. As she puts it, “Frankie is easy, not frigid. Frankie is a good time girl. Frankie fucks around and doesn’t get hurt etc etc.” It’s a playful yet poignant exploration of desire, identity, and the masks we wear for the sake of intimacy. Alfreda’s candid storytelling and lyrical wit make “Frankie” more than just a catchy tune—it’s a rich character study wrapped in glittering production.

The accompanying music video, directed by Stanley Dunmore, is as visually striking as the single itself. If Alfreda’s previous visuals are anything to go by, expect a mix of high-concept glamour, introspective symbolism, and a dash of the unexpected.

In a landscape where many artists struggle to balance style and substance, Alfreda’s “Frankie” serves as a testament to her ability to do both with effortless flair. Whether through her sultry, confident vocals or her intricately woven narratives, Alfreda remains an artist whose evolution is as captivating as the personas she embodies. With Mother’s Makeup now complete, anticipation for her next move has never been higher.

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