North Carolina-based singer-songwriter Brady Keith Gearheart, better known by his stage name Keith Heart, has just dropped the upbeat yet eerie dance-pop number “Serial Heartbreaker.” The track is led by his soulful vocals, founded on a smooth fusion of genres, twinkling synths, and heavy bass, and creates a contradictory atmosphere that feels carefree and joyous but with something sinister lurking at its corners.
Lyrically, “Serial Heartbreaker” paints a picture of a dance club where people have lost all sense of themselves, indulging in acts they’ve never tried before. The subtle foreboding implications reveal a predator-prey scenario where someone is taking advantage of the people in the crowd to do what he pleases with them.
Speaking of the track, Keith said: “I want the audience to enjoy the track but also feel uncomfortable when listening to the lyrics; having the same feelings as the people I’m describing in the song itself. Something is unnatural about the scenario I’m painting, and that’s reflected in the production being very bare-bones without any traditional style dance production.”
The Raleigh, North Carolina- hailing act seems to have mastered the craft of fusing eccentric yet familiar productions of dance, pop and R&B, which manage to tease out expansive emotions from us – as showcased not just on this latest track but on newest EP Isn’t This Fun, consistently bringing us into a sonic world that takes us by surprise at every turn.
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Refrain Music 